Online reference works are the most popular ’social web’ applications in Germany, says the ‘Deutschland Online’ series of surveys, presented at Digital Lifestyle Design (DLD) 2007.
‘Social web’ is a term used to describe interactive internet applications. In Europe, says the study, the social web exists mainly in the form of user-generated content like wikis, blogs and podcasts.
In Germany, online reference works were found to be the dominant application, with 52 per cent of respondents accessing these applications. Review portals were next in line in terms of popularity, with usage rates of 30 per cent. The survey found that social web applications like communities, podcasts and blogs currently have over a million users in Germany – and the number is expected to grow.
The study also looked at the revenue-generating potential of these social web sites, and found that 67 per cent of experts identified pay-for-performance ads as the model with the biggest potential, with 57 per cent naming commissions as a key source of revenue. 48 per cent of the experts surveyed cited traditional online advertising, while 43 per cent thought classified ads could work. Only 10 per cent of the respondents thought that user fees could become a successful avenue for financing social web offerings.
Wednesday, April 4, 2007
Langdon's Digital Marketing Group buys Cheeze agency
Digital Marketing Group, the company headed up by former chairman of Euro RSCG London Ben Langdon, has acquired digital media planning and buying agency Cheeze.
The company has also acquired data network Alphanumeric Group, which trades as Jaywing, in a deal priced at £24m in cash and shares for both firms. It adds the acquisitons to existing marketing firms it already owns Dig for Fire and HSM.
Langdon, chief executive of Digital Marketing Group, said: “We are delighted to welcome two such high quality and fast growing businesses as Jaywing and Cheeze into Digital Marketing Group. With these acquisitions, we have expanded our integrated digital marketing platform quicker than forecast.
“We are now able to offer digital marketing, digital media, direct marketing and data services within a highly focused, specialist group, and will proactively build on the enormous cross-selling opportunities this offers.”
Digital media planning and buying agency Cheeze, founded by Katherine Jerman and Jamie Riddell in 1999. The company is based in Ipswich, with offices in London and Leeds. The company recorded a turnover of £10.5m last year and a profit before tax of £768,000.
All of the share capital of Cheeze has been acquired for a total of £9.5m, comprising £6m in cash and 6,140,351 shares in DMG.
In addition, Cheeze will receive a maximum of a further 1,754,386 contingent consideration shares in DMG in March 2008, subject to business performance.
Jaywing is an independent marketing, credit and fraud consultancy company, specialising in data interrogation and analysis and the designing of data-driven marketing initiatives. The company was set up in 1999 by Martin Boddy and Andy Gardner, and has offices in Derby, Harrow, Wakefield and Witney. Jaywing has an annual turnover of £10.8m and profits of £1.3m. The company was acquired for an initial £14.5m, comprising £8.6m in cash and 9,833,333 shares in DMG.
Landon added that the company was looking for further acquisition targets: “We will also consider opportunities to acquire businesses that further enhance our offering, either in web design and build, mobile, B2B or digital media and entertainment. We are determined to leverage our skills to become the pre-eminent digital direct marketing group in the UK and we now have the core businesses to make this happen.”
Langdon left Euro RSCG in September 2005 along with Marc Lepere, Euro RSCG Worldwide’s chief marketing officer, as part of changes made by the network’s new chief executive David Jones.
Source: www.revolutionmagazine.com
The company has also acquired data network Alphanumeric Group, which trades as Jaywing, in a deal priced at £24m in cash and shares for both firms. It adds the acquisitons to existing marketing firms it already owns Dig for Fire and HSM.
Langdon, chief executive of Digital Marketing Group, said: “We are delighted to welcome two such high quality and fast growing businesses as Jaywing and Cheeze into Digital Marketing Group. With these acquisitions, we have expanded our integrated digital marketing platform quicker than forecast.
“We are now able to offer digital marketing, digital media, direct marketing and data services within a highly focused, specialist group, and will proactively build on the enormous cross-selling opportunities this offers.”
Digital media planning and buying agency Cheeze, founded by Katherine Jerman and Jamie Riddell in 1999. The company is based in Ipswich, with offices in London and Leeds. The company recorded a turnover of £10.5m last year and a profit before tax of £768,000.
All of the share capital of Cheeze has been acquired for a total of £9.5m, comprising £6m in cash and 6,140,351 shares in DMG.
In addition, Cheeze will receive a maximum of a further 1,754,386 contingent consideration shares in DMG in March 2008, subject to business performance.
Jaywing is an independent marketing, credit and fraud consultancy company, specialising in data interrogation and analysis and the designing of data-driven marketing initiatives. The company was set up in 1999 by Martin Boddy and Andy Gardner, and has offices in Derby, Harrow, Wakefield and Witney. Jaywing has an annual turnover of £10.8m and profits of £1.3m. The company was acquired for an initial £14.5m, comprising £8.6m in cash and 9,833,333 shares in DMG.
Landon added that the company was looking for further acquisition targets: “We will also consider opportunities to acquire businesses that further enhance our offering, either in web design and build, mobile, B2B or digital media and entertainment. We are determined to leverage our skills to become the pre-eminent digital direct marketing group in the UK and we now have the core businesses to make this happen.”
Langdon left Euro RSCG in September 2005 along with Marc Lepere, Euro RSCG Worldwide’s chief marketing officer, as part of changes made by the network’s new chief executive David Jones.
Source: www.revolutionmagazine.com
Web site reports tapes may link Bush to agent
The existence of taped conversations between Reggie Bush or members of his family and an investor in a failed sports marketing agency could confirm the New Orleans Saints’ running back received cash and gifts while playing for Southern California, a Web site reported Wednesday.
A federal investigation into extortion claims by Bush and his family revealed the existence of the taped conversations, according to the Yahoo.com report.
The U.S. Attorney’s office in San Diego has issued grand jury subpoenas to multiple witnesses in the probe, Yahoo.com reported. According to a copy of a subpoena obtained by Yahoo, at least one of the witnesses was asked to hand over “any recordings in your possession of conversations between Lloyd Lake and Reggie Bush, Denise Griffin, or LaMar Griffin.”
Lloyd Lake, who founded a sports marketing agency in hopes of landing Bush as its first client, is the subject of a grand jury probe into the extortion claims. Denise Griffin is Bush’s mother, and LaMar Griffin is Bush’s stepfather.
Yahoo.com, citing unidentified sources, reported LaMar Griffin spoke with federal investigators in the spring of 2006 and acknowledged the existence of the tapes.
When asked in the past about the allegations of receiving inappropriate extra benefits, Bush has insisted that he and his family did nothing wrong.
A federal investigation into extortion claims by Bush and his family revealed the existence of the taped conversations, according to the Yahoo.com report.
The U.S. Attorney’s office in San Diego has issued grand jury subpoenas to multiple witnesses in the probe, Yahoo.com reported. According to a copy of a subpoena obtained by Yahoo, at least one of the witnesses was asked to hand over “any recordings in your possession of conversations between Lloyd Lake and Reggie Bush, Denise Griffin, or LaMar Griffin.”
Lloyd Lake, who founded a sports marketing agency in hopes of landing Bush as its first client, is the subject of a grand jury probe into the extortion claims. Denise Griffin is Bush’s mother, and LaMar Griffin is Bush’s stepfather.
Yahoo.com, citing unidentified sources, reported LaMar Griffin spoke with federal investigators in the spring of 2006 and acknowledged the existence of the tapes.
When asked in the past about the allegations of receiving inappropriate extra benefits, Bush has insisted that he and his family did nothing wrong.
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